User-centered design and data-driven strategy.
👋 Hi, I’m Adrian. I practice inclusive design and digital strategy focusing on website optimization.
Please get in touch if you have a question or a project you’d like to discuss.
What I do
I make it easier for people to locate information and complete tasks by optimizing aspects of user experience that influence pathways to and through your site:
- Architecture 🛠 — the structure of content and metadata across and within pages,
- Findability 🔎 — how easily users move from seeking to solutions, and
- Accessibility 🕹️ — ensuring all functionality works with assistive technologies.
While these factors can be tackled independently, it is better to address them as a system: including both the technology and the people who operate it.