Data-driven strategy and user-centered design.

👋 Hi, I’m Adrian. I practice inclusive design and digital strategy focusing on website optimization.

Please get in touch if you have a question or project you’d like to discuss.

What I do

I make it easier for people to locate information and complete tasks by optimizing aspects of user experience that influence pathways to and through your site:

  1. Architecture 🛠 — the structure of content and metadata across and within pages,
  2. Findability 🔎 — how easily users move from search and navigation to solutions,
  3. Accessibility 🕹️ — ensuring all functionality works with assistive technologies.

While these factors can be tackled independently, it is better to address them as a system: including both the technology and the people who operate it.

Venn diagram of how things are versus should be
User experience is hard: Accepting the problem with help from Randall Monroe

Where to find me

I’m on Twitter, LinkedIn, electronic mail ⚡, and a few other places.