Work projects and clients

My work focuses on usability and business performance for websites. I specialize in optimizations that improve search visibility, accessibility, and user experience.

Learn more about my recent projects, earlier work, and clients.

Recent projects

Navigation tracking with Google Analytics 4 — 2023

A guide to measuring navigation and form interactions using GA4 custom events and Tag Manager, with examples from the US Web Design System (USWDS).

Optimizing accessibility on — 2021

Bringing up to the WCAG 2.0 AA standard and building a system of modular components to foster inclusive design.

Syracuse University’s unified calendar — 2019

An accessible, SEO-friendly event marketing platform that serves as a one-stop shop for a large community to discover and promote events.

Earlier work

Rebuilding the Syracuse University website — 2017

A major redesign that dramatically increased SEO, boosting organic traffic with a fast, mobile-friendly, and accessible flagship website.

Creating community through Wesconnect — 2015

A destination site and weekly newsletter that increased user engagement, improved audience intelligence, and broadened the fundraising base.

The Wesleyan Storytelling Project — 2013

A podcast inviting alumni to describe experiences of college in their own words, and share those meanings with each other.

Wesleyan University’s topic-driven redesign — 2009

Wesleyan’s 2009 redesign was tested for accessibility, targeted prospective students, adopted topic-based navigation, and surfaced timely content via RSS.


I provide consulting services to help businesses improve their website performance. Client work includes technical SEO and content auditing, ecommerce platform migration, site restructure, domain management, and web hosting.

Recent clients: