Work projects and clients
My work focuses on usability and business performance for websites. I specialize in optimizations that improve search visibility, accessibility, and user experience.
A guide to measuring navigation and form interactions using GA4 custom events and Tag Manager, with examples from the US Web Design System (USWDS).
Bringing Gettysburg.edu up to the WCAG 2.0 AA standard and building a system of modular components to foster inclusive design.
An accessible, SEO-friendly event marketing platform that serves as a one-stop shop for a large community to discover and promote events.
A major redesign that dramatically increased SEO, boosting organic traffic with a fast, mobile-friendly, and accessible flagship website.
A destination site and weekly newsletter that increased user engagement, improved audience intelligence, and broadened the fundraising base.
A podcast inviting alumni to describe experiences of college in their own words, and share those meanings with each other.
Wesleyan’s 2009 redesign was tested for accessibility, targeted prospective students, adopted topic-based navigation, and surfaced timely content via RSS.
I provide consulting services to help businesses improve their website performance. Client work includes technical SEO and content auditing, ecommerce platform migration, site restructure, domain management, and web hosting.