Work projects and clients
🗺 My work focuses on usability and business performance for websites. I specialize in optimizations that improve search visibility, accessibility, and user experience.
Learn more about my recent projects, earlier work, and clients.
Recent projects
Better navigation tracking with Google Analytics 4 — 2023
📈 How to measure navigation and form interactions using GA4 and Tag Manager. We look at US Web Design System (USWDS) components, but this guide works for any project.
Optimizing accessibility on Gettysburg.edu — 2021
♿️ Bringing Gettysburg.edu up to the WCAG 2.0 AA standard and building a system of modular components to foster inclusive design.
Syracuse University’s unified calendar — 2019
📅 An accessible, SEO-friendly event marketing platform that serves as a one-stop shop for a large community to discover and promote events.
Earlier work
Rebuilding the Syracuse University website — 2017
📡 A major redesign that dramatically increased SEO, boosting organic traffic with a fast, mobile-friendly, and accessible flagship website.
Creating community through Wesconnect — 2015
🎯 A destination site and weekly newsletter that increased user engagement, improved audience intelligence, and broadened the fundraising base.
The Wesleyan Storytelling Project — 2013
🎙 A podcast inviting alumni to describe experiences of college in their own words, and share those meanings with each other.
Wesleyan University’s topic-driven redesign — 2009
⚙️ Wesleyan’s 2009 redesign was tested for accessibility, targeted prospective students, adopted topic-based navigation, and surfaced timely content via RSS.
Clients
🤝 I provide consulting services to help businesses improve their website performance. Client work includes technical SEO and content auditing, ecommerce platform migration, site restructure, domain management, and web hosting.
Recent clients: