Work projects and clients
My work focuses on usability and business performance for websites. I specialize in optimizations that improve search visibility, accessibility, and user experience.
Learn more about my recent projects, earlier work, and clients.
Recent projects
Navigation tracking with Google Analytics 4 — 2023
A guide to measuring navigation and form interactions using GA4 custom events and Tag Manager, with examples from the US Web Design System (USWDS).
Optimizing accessibility on Gettysburg.edu — 2021
Bringing Gettysburg.edu up to the WCAG 2.0 AA standard and building a system of modular components to foster inclusive design.
Syracuse University’s unified calendar — 2019
An accessible, SEO-friendly event marketing platform that serves as a one-stop shop for a large community to discover and promote events.
Earlier work
Rebuilding the Syracuse University website — 2017
A major redesign that dramatically increased SEO, boosting organic traffic with a fast, mobile-friendly, and accessible flagship website.
Creating community through Wesconnect — 2015
A destination site and weekly newsletter that increased user engagement, improved audience intelligence, and broadened the fundraising base.
The Wesleyan Storytelling Project — 2013
A podcast inviting alumni to describe experiences of college in their own words, and share those meanings with each other.
Wesleyan University’s topic-driven redesign — 2009
Wesleyan’s 2009 redesign was tested for accessibility, targeted prospective students, adopted topic-based navigation, and surfaced timely content via RSS.
Clients
I provide consulting services to help businesses improve their website performance. Client work includes technical SEO and content auditing, ecommerce platform migration, site restructure, domain management, and web hosting.
Recent clients: